TOKYO, Aug. 13, 2022—Sanrio Co. founder and former chairman Shintaro Tsuji cuts a rare, almost unusual mold among contemporary Japanese business leaders for creating the world-renowned Hello Kitty cat character after quitting as a junior municipal public servant and with a firm resolution not to repeat the war.
Tsuji has been publishing his ‘Strawberry News’ for decades, in which he had written essays about his live-or-die wartime experiences and, more importantly, emphasized the importance of living and happiness through Hello Kitty.
At 94, he’s retired from his post, entrusting to his grandson, Tomokuni, to run the company in 2020. H’s continuing his mission as a story-teller, purveyor, of not starting a war with ‘cuteness’ of Hello Kitty. ‘War shall not occur,’ is the message.
https://www.youtube.com/watch?app=desktop&v=m-Ftl6-4Iwo
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